How Everton Football Club’s vision to build a new stadium has raised the benchmark for public enga

Civic Voice today (19th November) announced that Executive Director, Ian Harvey, has been given an unique opportunity to scrutinise one of the largest public consultation programmes in the UK.

Civic Voice's Ian Harvey will join CBRE's Iain Jenkinson (Senior Director and Head of Planning) and Everton Football Club's Mo Maghazachi, (Senior Liaison & Engagement Manager) for a Zoom webinar to discuss how more than 63,000 responses have help shaped a planning application to support Everton's vision for a new a stadium at Bramley-Moore Dock. In doing so, raising the benchmark for public engagement in the planning process.

Registration to attend is available via and is open to all free of charge.

Under ‘The People’s Project’ brand, a new stadium at Bramley-Moore Dock and a community-led legacy project at Goodison Park will deliver a £1.3bn boost to the Liverpool economy, create over 15,000 jobs and attract 1.4m new visitors annually to Liverpool.

Everton held their public consultation in two stages – November/December 2018 and July/August 2019 - generating a huge response from fans and residents from across Liverpool City Region and beyond, all offering their thoughts on the Club’s ambitious plans. It is the largest commercial public consultation in the history of the city of Liverpool.

Across the two public consultations the Club received more than 63,000 responses, with Everton’s commitment to engagement and consultation having already been hailed as exemplary by leading experts in civic engagement, sports business and marketing.

Iain Harvey, Civic Voice, said:  "The first stage public consultation saw 20,168 people respond, with 94% of people agreeing that Bramley-Moore Dock was an appropriate site for the new stadium and 95% backing Everton’s plans for a community-led legacy at Goodison Park. During July and August , 43,039 people took part in the second stage public consultation, which included a 19-day roadshow, visiting 12 locations across all six Liverpool City Region boroughs. The consultation focused on the designs for a new 52,000 capacity stadium and the plans for transport, heritage and the environment as part of the project. The roadshow events were attended by more than 15,000 people and included a popular virtual reality experience giving users a chance to fly over the new stadium and place themselves in the centre circle and home stand on matchdays. In addition to the events, the Club also received responses through dedicated digital channels as well as a postal survey for residents living around Bramley-Moore Dock and Goodison Park. It really is a modern method of meaningful participation that all consultation projects - big or small - can learn from."

Join Civic Voice as we continue our 'Modern Methods of Meaningful Participation' as we look at how this consultation helped shaped the design process. and learn how other projects can use similar engagement methods to involve communities.

Iain Jenkinson, Senior Director and Head of Planning at CBRE, said: “What is so significant about Everton’s plans is the transformational impact they will have on the regeneration and renaissance of North Liverpool, enhancing the social and cultural heritage that the Bramley-Moore Dock represents.

“The new stadium development would have a huge positive impact on the city’s North Docks and areas including the Ten Streets. The People’s Project will deliver employment, training and cultural opportunities for families living in some of Liverpool’s and the UK’s most deprived wards.

“Our research shows that the two developments together – at Bramley-Moore Dock and Goodison – will deliver once-in-a-generation benefits to the whole of the Liverpool City region, a £1.3bn boost to the economy and the creation of well-over 15,000 new jobs.”

For more information on the Club’s plans for Bramley-Moore Dock and Goodison Park and to keep up to date with the project, please visit

The online meeting, taking place on Wednesday November 25th is an opportunity for anyone involved in planning or community consultation to learn civic societies, community groups and policy makers to discuss the future of the high streets and to consider what we need to do to put communities at the heart of high streets.

Registration to attend is available via

1 Civic Voice is the national charity for the civic movement. We work to make the places where everyone lives more attractive, enjoyable and distinctive and to promote civic pride. We speak up for civic societies and local communities across England. We believe everyone should live somewhere they can be proud of and we know how people feel about places because we feel the same way. Civic societies are the most numerous participants in the planning system. Since its launch in April 2010 Civic Voice has been joined by over 290 civic societies with 75,000 members. Further information is available at including how to join Civic Voice (£10 individuals) and contact details for local civic societies.

Further information
Ian Harvey .(JavaScript must be enabled to view this email address)
T 07877096968
T @civic_voice